I have written many times on the fragmentation of the Remain / Rejoin organisation and likened our movement to that of Indonesia (17 000 islands, many with just a few inhabitants etc.). For more detail on the OD issues, see Reasons to be Helpless and Indonesia. Last week I attended the so-called Brexit reset summit to meet a few colleagues. In passing, I made a trip down memory lane and it was good to catch up with a few friends. Although this will grate a little with some of you reading this, I was not impressed with the organisation of the event, save for the Three Million, who at least had thought about some level of coherence.

Shouting at the wind

Steve Bray dominated the protest with his SODEM fan club. It was the usual bad karaoke punctuated by occasional shouting. In case of doubt, I helped to start the street activism that became SODEM (Stand of Defiance European Movement – itself a two fingered salute to The European Movement). Some of you may therefore see my critique as being based on jealousy. It is not. The trouble with the SODEM protest is that it fails to provide any meaningful content or substance to journalists. Instead they use it as a colourful backdrop to their own stories, which is widely regarded as a joke by critics.

Photo backdrops may please those that appear in the pictures but it means that Remain still has no a credible voice in Mainstream Media – See objective 2 of our five goals. Where I live in Brexit Central, leave voters think that Steve Bray IS the sum total of our movement. It’s very hard to push back on this view.

Style and substance

Some Remainers still don’t understand the need to balance substance (content) with style (delivery). I made several attempts to get Steve a regular podcast with Jon Snow of Channel 4 some years back. I also gave several other suggestions to professionalise SODEM’s work, such as making the compilation video interviews. However, the C4 opportunity was disregarded out of hand and I (and Jon) were shouted down by the mob. Our protest at Parliament remains literally a one man show with a loud hailer and an amplifier. This is a far cry from the diverse and more inclusive offerings of previous incarnations.

Even Steve himself has done better. For example, when he used to intercept politicians with his Socratic questioning style. These were often deeply penetrating pieces rather than “shouting at the wind”. Whilst the loud hailer was amusing for a while, Steve’s act has not changed and it grates with professional journalists trying to do their job. Sadly, this is what many people see as our public face. We can and have done much better.

No more heroes

I’m told that Steve has made several millions from his protests. People love to support lone heroes and this satiates their own guilt, allowing them to do nothing. We have always needed distributed leadership and not heroic leadership – see the academic literature on these terms.

Pressure groups … not

I was astonished to see that the “real” European Movement made a claim on Linkedin that their own pressure had led to Keir Starmer’s reset. In fact, the elements in the so-called reset were included in the Labour 2024 Manifesto. Having once been a leader of an EM group, I’m afraid to say that they are not leaders, not even fast followers but laggards, in terms of being a pressure group. The leader of the Rejoin Party nailed the point:

“The purpose of a pressure group is to apply pressure, NOT to align themselves with one party’s manifesto commitments.”

Brendan Donnelly, former MEP.

Illogical incrementalism

It was Andrew Adonis, EM Chair, who sold the Remainers the false narrative of “step by step” aka logical incrementalism.

Leadership is needed

I make these remarks in the hope that this prompts some continuous improvement in both areas. Labour will move only if they see considerable political advantage in doing so. Influence comes from both “push” and “pull” communications’ strategies. SODEM’s voice is an extreme form of push communications and is no longer very persuasive. EM’s voice does not push or pull our leaders to action at all, being totally in the pocket of their intended audience. “Creative tension” is always needed between leaders and their intended audience, rather than corrosive tension or no tension at all. See Peter Senge for more on creative tension and leadership of change.

Reset or Reboot and Rejoin?

It is clear that the only good Brexit reset is a dead Brexit. Read more by subscribing to our newsletter (free). Labour must find more courage. Rejoin won’t wait until 2032 as the damage of Brexit will be largely complete, much of it irreversible. The only piece of solace from the Brexit reset is the agreement to dynamic alignment. Still this is thin gruel. Starmer has managed to upset both ‘sides’ of the Brexit debate. Labour are banking on the belief that the Remainers are more forgiving. We shall see ….