Author: Peter Cook

When I was five years old, I wanted to be in The Beatles, but all the jobs were taken … By the age of 12, I wanted to be a scientist and I became one. At the age of 18 I took a job with a philanthropic pharmaceutical company, working around the world and developing the first human insulin, novel medicines for herpes and to bring the first HIV / AIDS treatment to the world in record time. This means that I bring a scientific mind, curiosity and rigour to your enterprise. By the age of 30 I had developed an interest in business leadership and began teaching MBA programmes, having completed 3.5 degrees myself. At 34, I took myself out of a paid job and, for the last 28 years, I have worked independently as a consultant, author and speaker with people at all levels all over the world, helping them to transform their enterprises. My clients seek to balance their passions, purposes and profit for a more responsible and sustainable form of capitalism in the 4th industrial age. I also help leaders digest what we call "wicked problems and opportunities", in other words, the issues that keep them awake at night, using a unique mixture of divergent and convergent thinking skills. My 28 years of consultancy experience bring a wealth of expertise and wisdom to you, in enterprises as diverse as Unilever to the United Nations. Along the way, I have written 12 books on leadership, innovation and creativity, gaining a prize for my work from Sir Richard Branson and various accolades from Professors Charles Handy, Adrian Furnham, Tom Peters et al. Over some 50 years, I have gradually combined my three passions of science, business and music into a potent mixture which reaches the head, heart and soul of your enterprise. In combination, your enterprise benefits from rigour, analytics and curiosity due to my science and business background, plus the emotional intelligence, creativity and improvisation skills that come from my life as a music composer and producer. As a musician I have been privileged to interview world class musicians such as Roberta Flack, John Mayall, AC / DC, members of Prince’s ensembles, Queen's production team and Meatloaf's singing partners for their insights into leadership, innovation and success. I am a passionate advocate for better politics and better business for a better world, fighting populist politicians and short-termism in our global affairs. I am an "HR" person, i.e. a "Hippy Realist": green by ideals, but pragmatic by actions to change the world towards more sustainable behaviour.

Shock and Awe

The recent announcements from Boris Johnson’s Government indicate that Dominic Cummings’ “Shock and Awe” campaign is in full swing to subjugate us into accepting Brexit under the safe umbrella of COVID crisis for a 2021 “Britastrophe”. Here’s what “The Sun” has to say about shock and awe:

26/10/2020

An Australian Brexit

AC / DC, Vegemite, Kylie, INXS, Neighbours, Tim Tams, Rolf Harris, kangaroos, boomerangs, Home and Away, barbecues, koalas, skippy, fairy bread, meat pies, fish and chips, Nicole Kidman, Sia, Pavlova, bush tucker, Men at Work, Lamingtons, Golden Gaytime, didgeridoos, Dame Edna. These are just some of the delights that await us from an Australian Brexit. Oh wait a minute …

THERE IS NO SUCH THING AS AN AUSTRALIAN BREXIT

16/10/2020