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Author Archives: Peter Cook

About Peter Cook

When I was five years old, I wanted to be in The Beatles, but all the jobs were taken … By the age of 12, I wanted to be a scientist and I became one. At the age of 18 I took a job with a philanthropic pharmaceutical company, working around the world and developing the first human insulin, novel medicines for herpes and to bring the first HIV / AIDS treatment to the world in record time. This means that I bring a scientific mind, curiosity and rigour to your enterprise. By the age of 30 I had developed an interest in business leadership and began teaching MBA programmes, having completed 3.5 degrees myself. At 34, I took myself out of a paid job and, for the last 28 years, I have worked independently as a consultant, author and speaker with people at all levels all over the world, helping them to transform their enterprises. My clients seek to balance their passions, purposes and profit for a more responsible and sustainable form of capitalism in the 4th industrial age. I also help leaders digest what we call "wicked problems and opportunities", in other words, the issues that keep them awake at night, using a unique mixture of divergent and convergent thinking skills. My 28 years of consultancy experience bring a wealth of expertise and wisdom to you, in enterprises as diverse as Unilever to the United Nations. Along the way, I have written 12 books on leadership, innovation and creativity, gaining a prize for my work from Sir Richard Branson and various accolades from Professors Charles Handy, Adrian Furnham, Tom Peters et al. Over some 50 years, I have gradually combined my three passions of science, business and music into a potent mixture which reaches the head, heart and soul of your enterprise. In combination, your enterprise benefits from rigour, analytics and curiosity due to my science and business background, plus the emotional intelligence, creativity and improvisation skills that come from my life as a music composer and producer. As a musician I have been privileged to interview world class musicians such as Roberta Flack, John Mayall, AC / DC, members of Prince’s ensembles, Queen's production team and Meatloaf's singing partners for their insights into leadership, innovation and success. I am a passionate advocate for better politics and better business for a better world, fighting populist politicians and short-termism in our global affairs. I am an "HR" person, i.e. a "Hippy Realist": green by ideals, but pragmatic by actions to change the world towards more sustainable behaviour.

Mumsnet v Johnson

I did an analysis of the car crash Mumsnet v Boris Johnson interview using the medium of the BBC Radio 4 programme “Just a Minute”, with apologies to Nicholas Parsons.

Johnson is doing the reading at St Paul’s today. Apart from talking about honesty and thou shalt not commit adultery, his reading will mainly consist of Rule Brittania, Rule Boris, spaff-waff, bazookas, Jubilee, jubilation, jubinobs party, no party, our party, my party, sovereignty … balderdash, bunkum, hokum, pokum, where’s Carrie, who’s Carrie, ah Carrie you make me feel so young Jennifer, sorry Carrie, God save me, I mean God Save the Queen; whilst roughing up his mop (hair, not wife or current lover 🤮🤮🤮) With thanks to Jackie Brook and BillieJoeMcAll on Twitter.

Well worth your time

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NEW BOOK : Changing Minds on Europe and Brexit

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God Save The Queen

God save the Queen

Click to Reboot Britain

God save the Queen from Boris Johnson, Brexit and Prince Andrew. Our latest edition of ‘The Son’ previews a weekend of flagshagging. Just in case you are confused, here is a fact and faction decoder:

FACT: There have been bunting shortages[1] for the jubilee!  It does not come from the EU though as intimated in some circles …

FICTION: A pint is not 562 ml.  It is 568.26125 ml.  Millilitres are not the product of EU law but the result if SI units.  Lions are not English even though they appear on t-shirts.  FACT: A pint is not a standard measure as a US pint is not the same as a UK pint with a US pint coming in at 473 ml.  The obsession of the British government with imperial measures is simply another piece of ‘red meat’ to feed to Brexit voters at the jubilee!

FICTION: Sue Gray has never appeared in Eastenders, nor have the Mitchell brothers removed her organs in an East End styled murder.  We are pretty sure that Boris Johnson would have her removed if he thought he could get away with the dirty deed however.

FACT: Priti Patel has not ordered teachers to bear arms in schools as yet.  Give her time …

FACT: Liverpool football fans were held up at Dover for hours[2], as Brexit border controls started to bite hard.  Is this what you voted for when he said we would be “taking back control of our borders”?

FACT: Boris Johnson has cancelled the part of the Ministerial code that holds him responsible if he breaks the law.  The law literally no longer applies to him.  Is this what you voted for when he said we would be “taking back control of our laws”?  Priti Patel continues to try to cancel refugees through sponsored drowning and sending to re-education camps in Rwanda.  Culture secretary Nadine Dorries is trying to cancel culture.  It’s all a bit Reginald Perrin really.  If the going gets tough, Kim Jon Bojo will likely cancel general elections.

FACT: Quite subtlely, Conservative ministers have started to blame Ukraine for domestic problems when the feed through to our economy is largely not related to problems in Ukraine as yet. Rishi Sunak did it at the so-called emergency budget on 26 May 2022 by stating that 80% of our problems were ‘global’.  Horseshit.  Brexit has made an impact of some 4-5% on inflation, all of this man-made and therefore avoidable.  Lee Anderson inferred that the poor were to blame for poverty.  Subtle mentions of Africa in relation to Monkeypox cement the idea that the disease has an ethnic component for feeble racist minds.

FACT: Ireland is not to blame for Brexit.  It is wholly the product of our own government.  We own it.  It’s ours.  100%. Priti Patel has used the spectre of a repeat of the Irish potato famine[3] to feed weak English minds and distract them from the plain facts of Brexit.

God save the Queen from Johnson! Download Prince Andrew is a Sweaty Nonce to tell Boris Johnson and Justin Welby that child abuse is NOT OK. Mumsnet ate Boris Johnson for breakfast the other day. Our analysis of the encounter via the medium of “Just a Minute” follows.

Well worth your time

[1] Bunting shortages www.theguardian.com/business/2022/may/27/bunting-shortage-looms-as-platinum-jubilee-revellers-scramble-for-supplies

[2] Champions League www.cityam.com/dover-chaos-liverpool-fans-and-families-on-half-term-getaways-stuck-in-security-bottlenecks/

[3] Priti Potato Famine inews.co.uk/news/politics/priti-patel-ireland-food-shortage-no-deal-brexit-leo-varadkar-home-secretary-warning-318794

Turn despair into action. Join us every Monday at 8pm on ZOOM via Reboot Britain.

NEW BOOK : Changing Minds on Europe and Brexit

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DOWNLOAD OUR MUSIC : Rage Against The Brexit Machine

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Street Brexorcism

Street Brexorcism

It’s the Queen’s platinum jubilee and the Brexit gammon are high.  On Saturday 28 May I met one of the Brexit flagshaggers at 7am in the morning, at my train station in Kent, en-route to Brighton to give a masterclass on rejoining the EU. I decided to perform a miniature Street Brexorcism.  The conversation went something like this:

HIM: Oh, I suppose you are off to one of those remoaner protests in London again, having fucked the country up (he had noticed my Break Brexit Before Brexit Breaks Britain t-shirt).

ME: Not exactly.  I’m off to talk to a bunch of entitled lefty twats in Brighton about my latest book.

HIM: That’s not very nice.

ME: Nah, it’s OK.  People in Brighton can probably afford to ride the storm of Brexit.  It’s the people who live here in Medway like you and me that I feel sorry for.  They must bear the consequences.

HIM: Nah.  We’d have been alright if it had not been you lot stopping us getting Brexit done properly.

ME: But you have a pretty hard Brexit.  Boris popped in the oven and it’s done.  What did you get from Brexit by the way?

HIM (dithering slightly and getting a bit angry): It’s too soon to say (obviously he could name nothing).

ME: OK, but what did you want from Brexit?

HIM (calming a little): Well, I wanted local democracy rather than being told what to do?

ME: Have you got that?

HIM (confused): Too soon to say.  You lot spoiled it anyway.

ME: We can agree that we have not got more local democracy.  But you give me too much power by assuming that I can change anything.  We are all ignored by politicians.  I’m sure you realise that Brexit was not for us.  It was for them.  You do realise that Johnson cancelled democracy yesterday when he put himself beyond the law by cancelling the ministerial code?

HIM (he did not know about the changes to the ministerial code): I don’t care about Boris.  He can fuck off.

ME: Anyway, I must be off to talk to the ‘entitled lefty pricks’ of Brighton.  Nice to speak.

HIM: That’s rude.  You are not going to call them that are you?

ME: Of course.  They know who they are, as we do.  I’m just intelligent scum.  Anyway, thank you for speaking with me.

To my surprise, he shook my hand! 

Learn how to Brexorcise people – Buy the book : Changing Minds on Europe and Brexit

To perform a ‘Brexorcism’ you need some way to ‘activate’ your subject.  This t-shirt was my chosen method at the station.

Within minutes of entering the station I had an entirely different conversation with the South Eastern ticket clerk:

HER: No bike today?

ME: No, I’m loaded up with books to go to Brighton.

HER: Can I get hold of one?

ME: Yes, but not now as they are all packed. I will give you my card.

Brief Encounter at platform 9 and three quarters

And on arrival at St Pancras I bumped into BBC Travel Correspondent Simon Calder.

ME: Hello Simon. We met years ago and talked of The Beatles and riding shotgun on Indian Railways.

To my amazement, Simon seemed to remember our conversation. If not, he was very kind.

ME: I’m off to give a talk in Brighton about Rejoining the EU and the tragedy of Brexit.

SIMON (looking around and pointing at Eurostar queues): All this is totally down to Brexit! Good luck.

Listen to Simon speaking on travel delays and naming Brexit as a cause at BBC Radio 4 Today, today Tues 31 May 2022 at 8.45 am.

Turn despair into action. Join us every Monday at 8pm on ZOOM via Reboot Britain.

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https://www.youtube.com/watch?v=yqrAPOZxgzU&ab_channel=SexPistolsVEVO

Daily Excess

Food Fight Fury

In this edition of the Daily Excess we focus on the effects of Brexit on food price rises and the extraordinary statements by Tories blaming the poor for their plight.

Daily Excess

FACT: Lee Anderson claimed that people on low wages were not able to cook economically and said that he could cook a meal from scratch for 30 pence[1].  The Trussell Trust replied: “Cooking from scratch won’t help families keep the lights on or put food on the table, if they don’t have enough money in their pockets”.

FACT: A snickers bar, a curly wurly, a finger of fudge or a raw egg are not a substantial meal.  Remember however that a Scotch egg was classified as a substantial meal[2] when Rishi Sunak wanted to encourage people to ‘eat out to help out’ in 2020.  However the benchmark price of a Scotch egg in a pub is £5.00 and it would have to be consumed with a pint of beer to be considered a ‘substantial meal’.  This is somewhat more than 30 pence.

FICTION: Various Tory MPs have started blaming Ukraine for food price rises, when, apart from just a few items, these price rises have not fed through the food chain at the time of writing in May 2022.  Food inflation due to Brexit[3] accounts for some 6% and, in some areas such as meat, the rises have been substantial.  It is despicable behaviour by Tory MPs to blame Ukraine but, of course, totally true to form to blame someone or something else.

FACT: By the same token, they have blamed oil and gas rises on Ukraine when these price rises were factored in before the invasion of Ukraine by Russia.  In fact, money saving expert Martin Lewis[4] warned as early as late 2021 on the matter.

FICTION: Liz Truss has not so far recommended that the poor begin cooking their pets to cope with food poverty.  Give her time.  She did recently get her picture taken with Larry the cat, perhaps to improve her popularity with old ladies, or perhaps in preparation for Larry’s sacrifice at some point in the future.

FICTION: If Boris had written The F Plan diet, the word F would not have stood for fibre!  Nor has Boris ever had a meal for 30 pence.

FACT: The recent emergency budget measures set out by Rishi Sunak will not address the needs of people at the edge of poverty through Brexit assisted price rises.  It is yet another example of a ‘too little, too late’ strategy by the Conservative government.

FACT: Grilled wasps are neither tasty nor nutritious.


[1] ITV News www.itv.com/news/central/2022-05-13/food-bank-row-tory-mp-lee-anderson-says-he-has-proven-he-can-make-meals-for-30p

[2] Politics Home – Scotch eggs www.politicshome.com/news/article/substantial-meal-pub-alcohol-rule-scrapped-boris-johnson

[3] Food inflation due to Brexit www.independent.co.uk/news/uk/politics/brexit-food-prices-living-costs-b2065985.html

[4] Money saving expert www.moneysavingexpert.com/news/2021/12/martin-lewis–even-the-cheapest-deals-are-more-than-double-than-/

NEW BOOK : Changing Minds on Europe and Brexit

Turn despair into action. Join us every Monday at 8pm on ZOOM via Reboot Britain.

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DOWNLOAD MUSIC : Rage Against The Brexit Machine

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Read recent articles Kent Toilet of EnglandThe LetterBrexit and WW IIIClarissa Cork’s Diary.

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The Letter

People say, what’s the point of writing to MPs? Well, other people read the letters. It informs their views on whether they are going to lose elections and so on. Everything counts. Here’s a cracker from one of our team. Please use of modify the letter to write to your MP. Find your MP email address at Write to Them.

Dear Ms Whately,

The Sue Gray report has now been published, so I would now like to hear your thoughts.on the matter.

We knew before the report was issued that the rules that applied to the general population were completely ignored by the PM.

It now turns out that the extent of rule breaking was far worse than originally thought.

We, the UK population, now know with absolute certainty that the PM is a liar, so I want to know if he has your continued support?

If you do still support him, I would like to know why? I sincerely hope that you don’t, as this will make you complicit in the corruption and law-breaking.

The PM has said he will not resign, so do you think that a fine from the police for his law-breaking is an appropriate consequence for his actions?

I hope I get something better than a stock reply from you. This is important, and a whitewash of what has been happening at the heart of our government is unacceptable.

As my elected MP, your integrity is under very close scrutiny.

Yours sincerely

Dr. Bob

Nothing succeeds better than the glare of public transparency. If you cannot get any satisfaction from your MP in private, Tweet them in public or send the letter to your local newspaper or radio station. While we are here, read our latest newsletter and join us on Saturday 28 May in Brighton or online via ZOOM.

Turn despair into action. Join us every Monday at 8pm on ZOOM via Reboot Britain.

NEW BOOK : Changing Minds on Europe and Brexit

SUPPORT us via PatreonPaypal or GoFundMe. We work 24/7/365 on a suite of projects.

DOWNLOAD OUR MUSIC : Rage Against The Brexit Machine

Subscribe to our EU TUBE channel : EU TUBE

Read recent articles : Sign O The TimesBrief EncounterBrexit and WW IIIClarissa Cork’s Diary.

Find us on Twitter and Facebook