The Overton window describes the range (or window) of policies that the public will accept. It is used by politicians to win elections through campaigning on issues that lie inside the window. Although the concept is neutral, like most things, mankind and especially politicians have attempted to manipulate things inside and outside the window for their own personal gain since humanity began. A few examples illustrate the problems of moral hazard.
Brexit manipulation
In 2014, hardly anyone cared about our membership of the EU, apart from a few politicos in the Tory party and some think tanks who feed the media with lies. In doing so they feed popular culture about what people care about through the media. Fast forward to 2016 and David Cameron completely misjudged the Brexit referendum on two counts : He thought he would lose the GE and not have to keep the promise of a referendum and ; He did not see how Nigel Farage would weaponise 6 years of austerity through blaming foreigners for people’s feelings of being left behind. Result : a 52:48 vote instead of 60:40 in favour of remaining (source UKICE).
The illusion of small boats
In 2020, the perceived problem of small boats was almost non-existent. The far right moved the boats into the Overton window through manipulation of the press when the actual problem of illegal migration remains relatively small. At the same time, ALL the political parties have moved BREXIT out of the window with the illusion that “Brexit is done” when the truth is far from this. All have colluded in this piece of mass manipulation since they do not wish to fight another General Election on the “B word”. However, we are living with all the offspring of Brexit as our iceberg demonstrates. The issue does not go away just because politicians and the media have airbrushed it out of existence. And it is always best to deal with root causes of problems. Brexit remains a major contribution to broken Britain, when Sunak, Starmer, Davey et al would rather have you believe that we are at war and so on.
When one considers the global finding that the majority of people who voted for Brexit were more susceptible to being lied to, due to general intelligence levels, the Overton Window is an important concept. It’s even more important that our politicians and media people tell us the truth about difficult issues.
Who moved my Overton window?
The lessons here are :
Do not let Brexit slip away from the Overton window. It’s a one way trip!
Always ask questions when politicians try to move issues into the public consciousness. What do they NOT want you to think about?
Continue to mass Brexorcise people using our guide to the process.
It’s entirely fair to bring truth into the Overton window. Join Gina Miller’s True and Fair party for ethical politics.
And so on.
BEWARE : By writing this article, I myself am trying to move the Overton window back to the long term issues facing our children. In other words to counter lies with the truth.
Movers and shakers of the window
The latest gaslighter is Kemi Badenoch, a major racist, hiding under the cloak of equalities minister. Watch this superb film from Rob Burrows, which exposes her Overton window-shifting ways: